Vice President — Brand Marketing — NYC

Vice President Brand Marketing

William Grant & Sons - Greater New York City Area

Job Description

VP Brand Marketing

Position: Vice President Brand Marketing

Reports To: SVP Marketing, NA

Location: New York, New York

 

William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887.

 

We are seeking a dynamic VP Brand Marketing, US. for a new role with the following key responsibiilties and key criteria:

 

• Recruit and build a high-performance brand marketing team tasked with being strategic guardians and champions of their brands
• Develop individual talent via WGS’ Performance Development Processes, Learning & Development programs and cross-functional exposure and leadership
• Elevate the contributions and visibility of the brand teams within the broader US and Global Marketing organization
• Enhance the collaborative sales and marketing relationship by demonstrating a strong commercial acumen to complement consumer and marketing expertise.
• Develop a clear portfolio strategy that maximizes the contribution of both owned and agency brands, prioritizes spends to ensure the most sustainable, long-term returns and positions WGS as the most coveted portfolio of premium branded spirits in the US
• Collaborate with Global Brand Teams to develop compelling brand strategies that maximize the long-term potential of each of our growth brands
• Leverage US consumer and customer insight – values, behaviours, trends, purchase motivation – to ensure that our brand strategies and plans strike the right balance between emotional consumer connection, rational purchase incentive and commercial engagement and excitement
• Develop consumer-led integrated brand plans to balance the delivery of long-term brand equity and short-term volume, value and profit objectives
• Lead the collaborative brand planning process, ensuring the proper timelines for, dialogue with and input from global brand, field sales, finance and operations partners
• Align on the appropriate performance metrics for our plans and establish the tools to measure progress against these metrics
• Oversee the monitoring of the marketplace – how our plans, programs and performance compare to those of our competitors
• Build Marketing Effectiveness as a key platform for future growth – optimizing our marketing mix allocation, aligning on and measuring performance against key metrics and building US and Global efficiencies into our plans
• Lead the evolution of our Inter-Agency Team approach, including the management of our agency strategy, staffing, evaluation, motivation and compensation
• Champion the goal of hands-on flawless execution across the marketing mix within our HQ, division and agency marketing team, and inspire the same goal in our cross-functional and cross-geographic partners
• Deliver on the vision of surprising and delighting our consumers, customers and key internal and external stakeholders with our ideas, our plans and our engagement

 

Desired Skills & Experience

As a Vice President Brand Marketing , what skills and qualifications will I need?

• Formal Education: Bachelor’s Degree required; MBA in General Management or Marketing is preferred
• Work Experience: 10+ years of progressively responsible brand management experience, ideally within adult beverage or luxury marketing and with US experience preferred
• Team Leadership: Significant team management experience required; prior leadership of 15+ member team is preferred
• Business Ownership: Ownership – individually or jointly managed – of a portfolio P&L and marketing budget

Knowledge and Skills:

• Consumer-led Brand Strategy: experience developing and championing brand strategy based on consumer and brand insight, competitive environment and clear emotional and rational differentiation.
• Marketing Mix expertise: experience in US market mix allocation driven by a cluttered media environment, a focused A&P budget, and aggressive competitive activity.
• Premium brand-orientation: experience developing strategies to build long-term sustainable brands that command a clear premium to its competitive set.
• Multi-tiered “Routes-to-Market”: experience with a multiple stakeholder approach to gaining access to customers and consumers, in order to complement direct-to-consumer communications.
• Influencer Marketing: experience identifying and engaging social influences in building and leveraging a passionate group of consumers to amplify a brand’s marketing efforts.
• General management: experience collaborating with a cross-functional team, including sales, finance, operations, legal and HR colleagues.

Company Description

Established in 1887, family owned William Grant & Sons is a premium spirits company with a portfolio of award-winning brands that are enjoyed worldwide (www.williamgrant.com). The fifth generation of the Grant Gordon family continues to manage the Company that the founder William Grant began in 1887. It is now one of the biggest privately owned businesses in Great Britain – employing over 1,500 people globally and selling products in nearly 200 countries. The 6 core brands are Glenfiddich, Grant’s, The Balvenie, Tullamore Dew, Hendrick’s and Sailor Jerry. The UK offices and distilleries are in Bellshill (Strathclyde Business Park), Girvan (Scotland), Dufftown (Banffshire) and Richmond (London) and First Drinks (Hook). Global offices include Clonmel, Dublin, (Gurgaon) India, Hong Kong, Moscow, Cyprus, Colombia, Shanghai, Sydney and Taipei. William Grant and Sons USA (www.grantusa.com), is a wholly-owned American subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with super-premium brands including Stolichnaya vodka, the world’s favourite and most awarded single malt Scotch whisky Glenfiddich, The Balvenie range of handcrafted single malts, Grant’s blended Scotch, Tullamore Dew Irish Whiskey, Hendrick’s® Gin, Sailor Jerry® Spiced Rum, the award-winning Milagro® Tequila, Frangelico Hazelnut Liqueur, Licor 43, BOLS Liqueurs, Galliano, Lillet and Solerno Blood Orange Liqueur.

Additional Information

Posted:

February 21, 2012

Type:

Full-time

Experience:

Mid-Senior level

Functions:

Marketing

Industries:

Consumer Goods

Employer Job ID:

VP Brand Marketing US

Job ID:

2589697