Vice President — Brand Marketing — NYC
February 22, 2012
Vice President Brand Marketing
William Grant & Sons - Greater New York City Area
Job Description
VP Brand Marketing
Position: Vice President Brand Marketing
Reports To: SVP Marketing, NA
Location: New York, New York
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887.
We are seeking a dynamic VP Brand Marketing, US. for a new role with the following key responsibiilties and key criteria:
- Recruit and build a high-performance brand marketing team tasked with being strategic guardians and champions of their brands
- Develop individual talent via WGS’ Performance Development Processes, Learning & Development programs and cross-functional exposure and leadership
- Elevate the contributions and visibility of the brand teams within the broader US and Global Marketing organization
- Enhance the collaborative sales and marketing relationship by demonstrating a strong commercial acumen to complement consumer and marketing expertise.
- Develop a clear portfolio strategy that maximizes the contribution of both owned and agency brands, prioritizes spends to ensure the most sustainable, long-term returns and positions WGS as the most coveted portfolio of premium branded spirits in the US
- Collaborate with Global Brand Teams to develop compelling brand strategies that maximize the long-term potential of each of our growth brands
- Leverage US consumer and customer insight – values, behaviours, trends, purchase motivation – to ensure that our brand strategies and plans strike the right balance between emotional consumer connection, rational purchase incentive and commercial engagement and excitement
- Develop consumer-led integrated brand plans to balance the delivery of long-term brand equity and short-term volume, value and profit objectives
- Lead the collaborative brand planning process, ensuring the proper timelines for, dialogue with and input from global brand, field sales, finance and operations partners
- Align on the appropriate performance metrics for our plans and establish the tools to measure progress against these metrics
- Oversee the monitoring of the marketplace – how our plans, programs and performance compare to those of our competitors
- Build Marketing Effectiveness as a key platform for future growth – optimizing our marketing mix allocation, aligning on and measuring performance against key metrics and building US and Global efficiencies into our plans
- Lead the evolution of our Inter-Agency Team approach, including the management of our agency strategy, staffing, evaluation, motivation and compensation
- Champion the goal of hands-on flawless execution across the marketing mix within our HQ, division and agency marketing team, and inspire the same goal in our cross-functional and cross-geographic partners
- Deliver on the vision of surprising and delighting our consumers, customers and key internal and external stakeholders with our ideas, our plans and our engagement
Desired Skills & Experience
As a Vice President Brand Marketing , what skills and qualifications will I need?
- Formal Education: Bachelor’s Degree required; MBA in General Management or Marketing is preferred
- Work Experience: 10+ years of progressively responsible brand management experience, ideally within adult beverage or luxury marketing and with US experience preferred
- Team Leadership: Significant team management experience required; prior leadership of 15+ member team is preferred
- Business Ownership: Ownership – individually or jointly managed – of a portfolio P&L and marketing budget
Knowledge and Skills:
- Consumer-led Brand Strategy: experience developing and championing brand strategy based on consumer and brand insight, competitive environment and clear emotional and rational differentiation.
- Marketing Mix expertise: experience in US market mix allocation driven by a cluttered media environment, a focused A&P budget, and aggressive competitive activity.
- Premium brand-orientation: experience developing strategies to build long-term sustainable brands that command a clear premium to its competitive set.
- Multi-tiered “Routes-to-Market”: experience with a multiple stakeholder approach to gaining access to customers and consumers, in order to complement direct-to-consumer communications.
- Influencer Marketing: experience identifying and engaging social influences in building and leveraging a passionate group of consumers to amplify a brand’s marketing efforts.
- General management: experience collaborating with a cross-functional team, including sales, finance, operations, legal and HR colleagues.
Company Description
Established in 1887, family owned William Grant & Sons is a premium spirits company with a portfolio of award-winning brands that are enjoyed worldwide (www.williamgrant.com). The fifth generation of the Grant Gordon family continues to manage the Company that the founder William Grant began in 1887. It is now one of the biggest privately owned businesses in Great Britain – employing over 1,500 people globally and selling products in nearly 200 countries. The 6 core brands are Glenfiddich, Grant’s, The Balvenie, Tullamore Dew, Hendrick’s and Sailor Jerry. The UK offices and distilleries are in Bellshill (Strathclyde Business Park), Girvan (Scotland), Dufftown (Banffshire) and Richmond (London) and First Drinks (Hook). Global offices include Clonmel, Dublin, (Gurgaon) India, Hong Kong, Moscow, Cyprus, Colombia, Shanghai, Sydney and Taipei. William Grant and Sons USA (www.grantusa.com), is a wholly-owned American subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with super-premium brands including Stolichnaya vodka, the world’s favourite and most awarded single malt Scotch whisky Glenfiddich, The Balvenie range of handcrafted single malts, Grant’s blended Scotch, Tullamore Dew Irish Whiskey, Hendrick’s® Gin, Sailor Jerry® Spiced Rum, the award-winning Milagro® Tequila, Frangelico Hazelnut Liqueur, Licor 43, BOLS Liqueurs, Galliano, Lillet and Solerno Blood Orange Liqueur.
Additional Information
Posted:
February 21, 2012
Type:
Full-time
Experience:
Mid-Senior level
Functions:
Marketing
Industries:
Consumer Goods
Employer Job ID:
VP Brand Marketing US
Job ID:
2589697
L’Oreal Senior Manager, Marketing
February 9, 2012
essie, Senior Manager, Marketing
L’Oreal - New York – New York, United States (Greater New York City Area)
Apply on their website.
Job Description
Title: Sr Mgr – Marketing
Maybelline New York-Garnier-Essie
Field: Marketing
Location: New York, NY
This position is responsible for managing the development of new products and/or a launch. Responsibilities include, but are not limited to, interpreting and communicating management direction on projects to their colleagues within the business unit, and partnering with Development to ensure that new products are developed within the desired timeframe. This position will typically be responsible for managing multiple projects and staff.
Key Job Accountabilities:
Business Management:
· Articulates expertise in category knowledge; draws conclusions and develops plan
· Initiate/guide analysis and oversee development of presentation
New Product Launches:
· Work with Copywriter to develop concepts
· Make recommendations for product launches and present to management
· Set pricing and launch plans with Sales and Finance
· Responsible for interpreting and communicating managements’ direction on projects to support groups as we implement new launches or changes to existing projects
· Follow up with support groups or Sales team on their deliverables to move project forward (timelines, estimated costs, research plans, sales info)
· Project Meeting with Development
· Responsible for all aspects of a new product launch (formula, packaging, concept, research, legal / claims).
· Initiate and present all briefs for new product launch.
Strategy Planning:
· Work with SPI group to construct, research and draw conclusions for product viability
· Create your vision for the brand. Develop and present recommendation for plans / strategies
· Comprehend and articulate category dynamics
· Look at new opportunities to grow the brand
· Develop new ideas and discuss with appropriate departments
Sales /Trade Marketing:
· Work on Sales issues, develop selling presentations for their initiatives and assist in the creation of trade strategies
· Develop selling presentation for their initiatives.
· Assist in coordinating account-specific activities
· Present to key accounts with support of Supervisor or Category Leader
Financial P&L and Forecasting:
· Manage the budget; review shipment / sales forecasts
· Manage pre-pack budget and displays, promo budget, media and production budgets
Promotions/Advertising/Media: · Write creative briefs with Agency
· Review copy for promotional activity
· Lead consumer promotional sampling; event marketing/sponsorship
· Define Web site strategy and online media plan and execute
· Develop press kits with PR group
· Interaction with Agency for advertising development, FSI development; adapting international advertising to US in a timely manner
· FSI development, print, TV: get estimates signed, do executional elements
· Participate in advertising development process with supervisor or category head.
Meeting Management
· Guide analysis and oversee development of presentation materials
· Preparation for presentation: MRM, MSR, DBR, NPSM, MMRM, Sales meetings, IMM, Plan meeting, miscellaneous meetings
Management and Development of Others:
· Train, manage and coach Assistant Manager / Marketing Assistant or Intern
· Participate in HR related activities
Qualifications:
External BA. Must have at least 6-8 years of Industry related marketing work experience (consumer package goods or beauty)
External MBA. Must have at least 4-5 years of Industry related marketing experience (consumer package goods or beauty)
Skills:
PC Proficiency (Microsoft Suite)
Demonstrated Marketing Brand Management skills and techniques
Proven multi-project / team-oriented managerial skills
Previous Supervisory role(s)
Previous development and/or launch management skills
Flexibility
Affirmative sensitivity to the métier / appreciation for our business
Excellent Interpersonal Skills (written and oral)
Company Description
World leader in beauty products
L’Oréal was created in 1909 by Eugène Schueller, a visionary chemist with a tremendous entrepreneurial instinct. For the past century, L’Oréal has pursued a tireless quest: respond to desire for well-being of millions of men and women and give every person the right to beauty by making it accessible.
L’Oréal in numbers in 2010:
- €19.5 billion consolidated sales
- 612 patents registered
- 130 countries
- 66,600 employees
- L’Oréal has been recognized by the Ethisphere Institute as one of the “World’s Most Ethical Companies” for 2010
- L’Oréal has been recognized one of the 50 “Most Admired Companies” by Fortune Magazine for 2010
- L’Oréal has been recognized one of the 50 most attractive employers by Universum for 2009
L’Oréal operates with more than 23 international brands and five Divisions:
- Consumer Products: high technology products at competitive price distributed through mass-market retailing channels
- Professional Products: Portfolio of brands that meet the requirements of hair salons
- Luxury Products: Prestigious brands which offer customers products and premium service in department store, speciality stores and travel retail outlets
- Active Cosmetics: Dermo-cosmetics products sold in pharmacies and specialist retailers and supported by advice from pharmacists and dermatologists
- The Body Shop: Naturally inspired and fairly traded products sold in over 2300 The Body Shop stores throughout the world
Associate Brand Manager
November 22, 2011
Job Specs:
Associate Brand Manager
Job description:
Our client, a global consumer goods company, is hiring for an Associate Brand Manager to join them in their Manhattan offices on a full-time basis for a long term contract assignment.
Responsibilities:
- Performs financial and marketing analysis, accesses category performance ongoing reviewing financial status for total business focusing on key brands
- Develops analysis to track competition and market growth; assessing cost and pricing issues and opportunities
- Proactively tracks new product development from inception through launch, troubleshoots and makes recommendations to solve issues
- Supports Manager in product development process, working closely with Global Product Innovation, Research and Development
- Contributes to and develops some ability to write compelling and unique new product concepts leveraging consumer insights, understanding of gaps in market or portfolio, and unmet needs
- Contributes to and supports Manager in development of creative strategy for brochure and packaging (i.e. writing briefs, developing inputs) and evaluating creative as well as recommending solutions
- Responsible for the charters of each product
- Works cross functionally to ensure regional and local needs are addressed and information sharing is timely
- Establishes a strong relationship with team and ensure follow-up of cross functional responsibilities; track the development of all product initiatives and ensure timely launches
Qualifications:
- Bachelor’s Degree required, MBA strongly preferred
- 3-5 years marketing experience, consumer goods preferred
- Strong Project Management skills and passion for beauty
- Must be detail and results oriented
- Must be able to work in a matrix environment, able to collaborate cross functionally, and be a strong team player
- Strong organizational skills
- Experience of innovation of products preferred
Brooke Stuart
Recruiting Associate, Mom Corps NYC
bstuart@momcorps.com
Phone: (646) 504-3035
Follow: momcorpsnyc.com
Like: facebook.com/momcorpsnyc
Director, Marketing Communications
November 8, 2011
Director, Marketing Communications
Broadridge - New York, NY (Greater New York City Area)
Job Description
Mission:
As a Marketing Communications Director in the Brand and Marketing Communications group, he/she will develop integrated marketing communications programs in support of Corporate and Business Unit marketing plans. In this position, he/she will be considered an expert within the marketing communications discipline and an acknowledged authority on developing ROI-driven campaigns within the organization. Responsibilities include direct marketing, sales support and internal communications. He/she will collaborate with Digital and Social Media to ensure that all programs are leveraging digital and social media, as well.
He/she will manage marketing agencies to develop and execute specific and measureable creative strategies. Marketing strategies and programs will include a broad range of traditional, online and internal communications. He/she will ensure all creative development is consistent with brand positioning and strengthens Broadridge’s overall brand equity.
The Director, Marketing Communication will have extensive B2B marketing experience, preferably in financial services. He/she must be able to work in a dynamic environment and demonstrate leadership ensuring a best-in-class marketing function that meets corporate and individual business needs.
General Responsibilities:
• Assists in developing marketing communications strategies and plans to support business marketing growth targets.
• Manages the creative execution across all specific marketing mediums.
• Handles day-to-day interactions and creative development process with outside agencies.
• Ensures that creative direction and executions fulfill and relate to the Broadridge’s brand image strategy and messages.
• Work with the Digital and Social Media team to execute online components of the program
• Enforce brand standards across business units, ensuring consistency and adherence to the standards and protecting Broadridge intellectual property.
• Identifies, oversees and recommends methods and techniques to assess the creative effectiveness of marketing communications and product collateral.
• Ensures all communication projects are produced within budget and timeframes.
Reporting Relations:
The Director, Marketing Communications will report to the VP, Brand and Marketing Communications.
Desired Skills & Experience
Candidate Profile
Qualifications:
• Bachelors Degree required, MBA preferred.
• Financial services market communications experience required.
• Experience in B2B businesses in the financial services industry. Background in specialized areas including, Investor Communications, Securities Processing or Mutual Funds would be a plus.
Experience:
• Marketing communications professional with 7 – 10 years of experience.
• Extensive experience in B2B marketing and time in the financial services and/or technology industry. Strong understanding of the financial services industry.
• Understanding of the industries and businesses in which Broadridge operates.
• Strong Marketing Communications skills and depth of experience developing marketing strategies and campaigns that deliver strong business results.
• Experience managing the writing, editing and developing of printed materials, as well as managing outside creative resources.
• Thorough knowledge of communications planning and budgeting, as well as various forms of communications.
• Proven ability to communicate effectively, both orally and in writing, to executives and a variety of audiences. Ability to give concise, compelling verbal presentations to senior decision-makers, and to respond quickly and thoughtfully to challenges and pushback in a meeting situation. Strong partnering skills with a focus on business unit satisfaction.
In addition, the successful candidate will demonstrate the following Broadridge Success Factors:
• Apply Judgment & Business Acumen
• Communicate & Influence
• Inspire Others
• Develop Self & Others
• Build Business Specific Knowledge & Skills
Company Description
Broadridge is a leading full-service outsourcing provider to the global financial industry, capable of meeting the most demanding requirements for efficient, secure and scalable operational support. Our reach spans the world, and encompasses an extensive array of services – from account opening and securities transaction processing to correspondent clearing to document management and investor communications as well as full operational staff outsourcing. A steadfast source of processing support, we help financial services institutions and public companies increase productivity, streamline operations, enter new markets with new products more quickly, drive down back-office costs and better manage risk.
Senior Brand Manager
October 28, 2011
Certified Woman Business Owner
Director, Marketing Communications
October 26, 2011
Director, Marketing Communications
Broadridge - New York, NY (Greater New York City Area)
Job Description
Mission:
As a Marketing Communications Director in the Brand and Marketing Communications group, he/she will develop integrated marketing communications programs in support of Corporate and Business Unit marketing plans. In this position, he/she will be considered an expert within the marketing communications discipline and an acknowledged authority on developing ROI-driven campaigns within the organization. Responsibilities include direct marketing, sales support and internal communications. He/she will collaborate with Digital and Social Media to ensure that all programs are leveraging digital and social media, as well.
He/she will manage marketing agencies to develop and execute specific and measureable creative strategies. Marketing strategies and programs will include a broad range of traditional, online and internal communications. He/she will ensure all creative development is consistent with brand positioning and strengthens Broadridge’s overall brand equity.
The Director, Marketing Communication will have extensive B2B marketing experience, preferably in financial services. He/she must be able to work in a dynamic environment and demonstrate leadership ensuring a best-in-class marketing function that meets corporate and individual business needs.
General Responsibilities:
• Assists in developing marketing communications strategies and plans to support business marketing growth targets.
• Manages the creative execution across all specific marketing mediums.
• Handles day-to-day interactions and creative development process with outside agencies.
• Ensures that creative direction and executions fulfill and relate to the Broadridge’s brand image strategy and messages.
• Work with the Digital and Social Media team to execute online components of the program
• Enforce brand standards across business units, ensuring consistency and adherence to the standards and protecting Broadridge intellectual property.
• Identifies, oversees and recommends methods and techniques to assess the creative effectiveness of marketing communications and product collateral.
• Ensures all communication projects are produced within budget and timeframes.
Reporting Relations:
The Director, Marketing Communications will report to the VP, Brand and Marketing Communications.
Desired Skills & Experience
Candidate Profile
Qualifications:
• Bachelors Degree required, MBA preferred.
• Financial services market communications experience required.
• Experience in B2B businesses in the financial services industry. Background in specialized areas including, Investor Communications, Securities Processing or Mutual Funds would be a plus.
Experience:
• Marketing communications professional with 7 – 10 years of experience.
• Extensive experience in B2B marketing and time in the financial services and/or technology industry. Strong understanding of the financial services industry.
• Understanding of the industries and businesses in which Broadridge operates.
• Strong Marketing Communications skills and depth of experience developing marketing strategies and campaigns that deliver strong business results.
• Experience managing the writing, editing and developing of printed materials, as well as managing outside creative resources.
• Thorough knowledge of communications planning and budgeting, as well as various forms of communications.
• Proven ability to communicate effectively, both orally and in writing, to executives and a variety of audiences. Ability to give concise, compelling verbal presentations to senior decision-makers, and to respond quickly and thoughtfully to challenges and pushback in a meeting situation. Strong partnering skills with a focus on business unit satisfaction.
In addition, the successful candidate will demonstrate the following Broadridge Success Factors:
• Apply Judgment & Business Acumen
• Communicate & Influence
• Inspire Others
• Develop Self & Others
• Build Business Specific Knowledge & Skills
Company Description
Broadridge is a leading full-service outsourcing provider to the global financial industry, capable of meeting the most demanding requirements for efficient, secure and scalable operational support. Our reach spans the world, and encompasses an extensive array of services – from account opening and securities transaction processing to correspondent clearing to document management and investor communications as well as full operational staff outsourcing. A steadfast source of processing support, we help financial services institutions and public companies increase productivity, streamline operations, enter new markets with new products more quickly, drive down back-office costs and better manage risk.
Additional Information
Posted:
October 24, 2011
Type:
Full-time
Experience:
Director
Functions:
Marketing
Industries:
Financial Services
Job ID:
2004861
4 Associate Brand Manager Roles
October 19, 2011
Variety of positions from around the country, including work from home
September 21, 2011
Send resumes to: Ginger@shellgordon.com.
Account Managers – Dallas, TX
Client service leadership positions to work with Non-Profit and Humanitarian Aid Organizations in fund-raising through direct response marketing, including DRTV, Digital, and direct mail campaigns…work for a good cause! Will consider Account Supervisor and Account Director level candidates.
Director of Business Development – Home office opportunity, working remote
“Hunter” sales position for a CRM Agency in Response/Direct Marketing business. Must have 5+ years of sales and marketing related experience in the direct marketing industry, preferably with experience selling direct response processing, call center, and fulfillment services.
Digital Strategist – Midwest
Play a key role in the successful planning and implementation of digital communication strategies for CPG brands. Create innovative plans that tie web, mobile, email, creative, search and digital media together to provide solutions based on consumer insights.
Media Planner, Midwest
Leading agency specializing in Consumer Packaged Goods industry, consistently ranked one of the Best Companies to Work For in the USA. Develop media strategies and tactics, research media opportunities, and present to internal and external customers of the agency. Execute media plans and buys including managing budgets.
Associate Creative Director
Strategic team leader, to cultivate an integrated marketing approach to a client’s business by exhibiting strong concepting abilities on all creative/marketing platforms. Seeking 6+ years of progressive experience and proven success in prior management or supervisory roles. Should have strong presentation skills, ability to analyze visual and copy content of creative materials and proven ability to maintain overall client strategies and objectives.
Product Manager-Addressable Advertising Mobile and Product Manager-Addressable Advertising Online
Seeking Candidates with online or mobile display advertising experience and four plus years of Product Management experience in technology based solutions to develop custom products in emerging technology. Home office based, work remote.
CRM/Direct Marketing Senior Account Executive – Midwest
Develop and manage direct marketing programs to support CPG industry clients. Provide strategic leadership in the effective implementation of database and relationship marketing principles and techniques for the clients’ business.
Copywriter
Seeking mid-senior level copywriters with Consumer Goods industry experience. Shopper marketing experience strongly preferred.
R&D Food Scientist – California
Work on new products for branded retail, food-service and industrial customers to include projects in new product innovation, improvement of existing product lines and process improvement. Seeking 2+ years of experience in R&D Food & Beverage Product Development.
Thanks!
Ginger Shell
Shell Gordon Group
Advertising & CPG Industry Recruiters
t: 972.712.5957
f: 972.712.5946
http://shellgordon.com
Head of Media
July 5, 2011
NYC digital agency.
Head of Media.
A very operational role to build the division…strategy, hiring,
firing, policies, procedures…someone who has built teams, divisions,
firms, etc, would be an ideal candidate.
Of course, understanding media planning, buying, creative, digital
media is essential, but we really need someone who can build a division.
Relocation is a distinct possibility.
I can give more details to one and all who are interested. Company link
http://www.rga.com/about/departments/media
A very high profile job, needless to say.
Thanks!
Sean MacDougall
sean@seanmacresources.com
Number: 347.987.3187
